In-App Advertising
In-app advertising where attention already is.
In-app advertising places media inside mobile applications, where users spend the majority of their mobile time. The formats, measurement and cost dynamics differ from mobile web, and campaigns should be built for the environment.
Formats that work in-app
Video, playable, native, interstitial and rewarded placements each suit different objectives and app categories. Format choice affects both conversion rate and user experience, so it is planned rather than defaulted.
- Rewarded video for engaged, opt-in attention
- Playable units for product demonstration
- Native placements for lower-friction discovery
- Interstitials for high-impact moments
Quality in app inventory
App-level transparency and post-install behaviour review are essential. Placements producing volume without downstream activity are removed from the mix.
Answers
Frequently asked questions
What is in-app advertising?
In-app advertising is paid media served inside mobile applications, using formats such as video, playable, native, interstitial and rewarded units.
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