Mobile Retargeting
Mobile retargeting that completes journeys.
Mobile retargeting reaches people who already know your product. Because the introduction is done, the campaign's job is to remove whatever stopped the last journey.
Segment by behaviour
Audiences are grouped by what they did and how valuable it was: abandoned carts, unfinished onboarding, lapsed high-value cohorts. Messaging and deep links are matched to each segment.
Frequency discipline
Retargeting degrades quickly when frequency is unmanaged. Caps, exclusion windows and creative sequencing keep it useful for users and efficient for advertisers.
Answers
Frequently asked questions
What is mobile retargeting?
Mobile retargeting serves advertising to people who have already interacted with an app or mobile site, encouraging them to return and complete a valuable action.
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