Connecting media to outcome
Mobile attribution links an app install or in-app event back to the advertising touchpoint that contributed to it. It is typically handled by a mobile measurement partner that sits between media sources and the app.
Without attribution, media can be reported but not evaluated: you can see what was delivered, not what it produced.
Set it up before launch
Event definitions, attribution windows and source naming should be agreed before spend begins. Retro-fitting measurement mid-flight produces inconsistent data and disputes about what performed.
Campaign measurement can support leading mobile measurement and attribution workflows already used by a client's team, so reporting stays in the system their analysts trust.
Reading attributed data carefully
Attribution describes contribution within a defined model — it is not a complete causal account. Sensible programmes treat attributed data as strong directional evidence and combine it with cohort and retention views.